3T Cycling

Racing, design, and 50 years heritage 3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi. Dedioniggi was a talented engineer. Clever at manipulating and bending steel tubes, he was taken on as a young man by the Ambrosio concern (which continues to this day). There, he learned to fashion the bars and stems desired by racing cyclists. The resurgence of cycle sport in the 1950s drove demand for top-quality racing equipment, and the ambitious Dedioniggi spotted his opportunity.

Most recently added