Look

Everything started at Nevers in 1951. Photo de l'usine look Originally Look was a manufacturer of ski attachments. Thirty years later the ski attachment concept is applied to cycling. During this period the entire squad still rode using foot straps. In 1983, the Bernard Tapie Group acquired 66% of the company's capital.

In 1984 , Look marketed the first automatic pedal with which Bernard Hinault was to win the 1985 Tour de France. Look then became the world leader for the road race automatic pedal. A leading position which the company still occupies.

In 1989 , the Bernard Tapie Group ceded its entire holding to LK Holding, a Swiss company.

In 1994 , the ski attachment division was sold to the Rossignol Group and the cycle division became independent as Look Cycle S.A..

In 1998 , in association with company executives Dominique Bergin purchased the company, the name of which became LOOK CYCLE INTERNATIONAL S.A .

Look, a company which today, with more than 200 staff does its utmost to offer increasingly efficient and innovating high technology products.

1984 : First PP 65 automatic pedal with which Bernard Hinault won the Tour de France in 1985. At that time, everyone still rode with toe clips. Look is visionary. Nobody would today imagine engaging in this sport without automatic pedals.

1986 : Look presented the first carbon frame with TVT tubes, which helped Greg Lemond to win the Tour de France that year.

1988 : Look manufactured the first carbon frame entirely built by hand.

1990 : The first monobloc carbon frame.

1991 : First monobloc track frame.

1995 : First fork, 100% carbon, including crown. An innovation that appreciably reduced the weight and stiffened the front of the bicycle.

1998 : First carbon frame, the KG 281, with tubes of different structures and varying thicknesses, voted "Bicycle of the Year".

2000 : First ergonomic carbon pedal, the CX 7, with adjustable seat and spacing compared with the pedal axle etc ...

FORK HSC 4

Look was one of the first manufacturers to present a 100% carbon fork including crown on the market. The HSC forks were immediately a great success with professional teams!

CX6 PEDAL

The only 100% adjustable ergonomic carbon pedal. Thanks to the adjustable spacing, the Q Factor, all racers of all sizes and morphology can pedal in the axis by aligning pelvis, knee and ankle perfectly. This gives racers greater comfort and pedaling power.

KX LIGHT

Sloping carbon frame, responsive, comfortable and rigid. It was the KELME team's choice for the 2003 season.

KG 396 CLM : the F1 of the chronos

This monobloc carbon frame has an identical design to the model used by the France team on track: the KG 396 Sydney with which the track cyclists won six medals (including four gold) at the Games in Sydney. It is also with this bicycle that Arnaud Tournant entered history by beating the world record for the kilometer.The KG 396 CLM frame is the perfect synthesis between maximum rigidity and minimum CX (CX = aerodynamic factor). Its aerodynamics, pushed to the extreme, optimize the behavior of the frame and eliminates variations in trajectory due to wind.

KG 381 i : The favorite bicycle of Laurent Jalabert

Frame with tubes of varying structure and different thickness. New HSC 4 fork and integrated headset. It takes more than twenty hours to build this work of art.

KG 486 : design in the service of performance

Christophe Moreau, winner of the Quatre Jours de Dunkerque 2003 never stops singing the praises of his bicycle: "I love the bicycle that Look made for me, a rather special monocoque that I am the only to use in the French racing. It suits me really well! It is completely futuristic monobloc, with angles, curves, and flats. a design completely in tune with the spirit of the times. I like it very much. This is a masterpiece, a unique bicycle made just for me, a superb thing when sighted in the pack. I like being innovative".

(Equipe Magazine, n° 1098 - June 2003).