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| BRAND DETAILS | |
| Elite | |
| It is impossible for me to present Elite using the single, as it so much our habit to work as a group intertwining our opinions, discoveries, inventions and proposals. In order to become as close as possible to our cultural and historical roots we installed ourselves in an ancient production site. | |
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| We have refurbished and restored it with love and care. We work with enthusiasm in continuous liaison with the world market of sport and free time. As a sportive group, we train, select our seasonal objectives, decide tactics, and launch our samples to win the most prestigious goals.
Amerigo Sartore
Elite srl General Manager | |
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| This intense photograph which belongs to the collective image of Italians and cycling enthusiasts, in an instant, tells a thousand condensed stories, and showing the sufferance and the pain inspires sentiments of solidarity, respect and loyalty.
For We Elite, it has become a totem, a symbol of indispensable cultural identity
Born at the end of the 70s as builders of rollers for bike training and bike racks for cars, we entered the bicycle market as a company with the ability to interpret the needs of the bicycle market sector by creating modern and original products.
1984, Elite was the first company in Europe to create and produce a roller with posterior supporting stand, putting a milestone on the road of the development of this component. The bottle holder "Macan", which we introduced in 1987, revolutionised the basic concept of this accessory, with the introduction of new elements like for example the plastic covered head to hold the bottle in place more firmly, or like the adjustable runners for the screws which fix things to the frame. Little by little, thanks to this continuous feeling for innovation and research, the bottle holder has also evolved: the "Ciussi" model with its characteristic anti-vibration side buttons, and the innovative "Patao" with its futuristic design are the most evident fruits.
In 1989, in the Elite house, the bicycle bottle "Unica" was born, with extremely singular style, with bent "neck" and specially protected top. The recent 90s have seen the birth of our best thermos bottles, like "Cikara ", "Pajaro Keratherm" and "Cioi Keratherm" , which are able to increase thermal insulation up to 50% more than traditional thermos bottles.
Finishing lines we are proud to have crossed first; goals which have added great lustre to our trademark, to such an extent that today Elite sponsors 85% of the professional cycling teams. And if many prefer us, there must be a reason! And that is due to the attraction and functionality of our products, all "made in Italy" and all capable of marking the steps along this long march through the world of cycling. | |
Recommended link: www.elite-it.com | |
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