The fi'zi:k brand production process represents a milestone in manufacturing. The process is differentiated from all others, foremost, by the passion of the company's employees. Fi'zi:k is not a just a brand, Selle Royal is not just a company, it is a "family." Quality, attention to detail and continuous efforts to improve and innovate are the heart and soul of production.
The handmade production process combined with the utilization of high-tech, high-quality materials defines fi'zi:k brand manufacturing. Each and every saddle passes through a step by step, manual assembly operation. The cover is carefully stretched over the saddle, the titanium rail precisely inserted into the shell, and the saddle is meticulously cleaned and packaged by hand. One tiny flaw, invisible to the average eye, means the saddle is rejected. But such are the painstaking efforts that give fi'zi:k the quality, elegance and style that is recognized worldwide. By simple description, it is a bicycle seat, but through a labor of passion and detail, a fi'zi:k saddle can be compared to a fine Italian tailor-made suit.