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| BRAND DETAILS | |
| Alpina Eyewear | |
| ALPINA EYEWEAR: Enthusiastic drive, ideas galore and the ALPINA brand name: equipped with these assets, Werner Grau and Hagen Stockklausner launched ALPINA in Friedberg-Derching near Augsburg (Germany) in 1980. Today, ALPINA International is a leading manufacturer of sports and sunglasses as well as high-end frames, ranking as the number one producer of snow goggles in Germany. Some key statistics: ALPINA has over 40 % market share with snow goggles on the German domestic market. Two strong subsidiaries in Austria and Switzerland account for roughly a third of ALPINA's total sales volume. | |
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| Among the most popular and top-selling ALPINA product groups in all three countries are ALPINA helmets for biking + skiing.
From its Bavarian home base at Friedberg-Derching, ALPINA International exports its products to 35 countries around the globe. ALPINA snow goggles can be spotted on the slopes of the United States as well as those of Japan, while ALPINA sunglasses provide protection in the Saudi-Arabian deserts as effectively as in those of Kazakhstan. One of the best-known ALPINA products next to snow goggles - and the top-selling sports eyewear in the world - is SWING, the light sports glass model with adjustable bows. Sporting numerous design updates since its launch in 1982, SWING continues to boost volumes at ALPINA's Bavarian production plant - including a Pro Sport Optic-version for athletes requiring corrective lenses. In the field of technology, ALPINA has consistently been a trend-setter, featuring such innovations as ceramic lens technology developed in 1992. These unbreakable polycarbonate lenses have provided ALPINA with an undisputed competitive edge, contributing to the company's leading market position in Europe. Hilde Georg's 1998 slalom Olympic victory impressively confirmed that QUATTROFLEX technology developed by ALPINA ensures clear vision for athletes even under extremely inclement weather conditions. | |
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| To offset the impact of weather in the sports sector, ALPINA added 'optical products' as a second pillar to its business.
Meanwhile, ALPINA International is offering a total of 10 frame brands and has joined the major league of players on the German market.
After 20 years, many members of ALPINA's original team are still with the company. ALPINA is currently employing 90 people at its Friedberg-Derching marketing and sales center, with a continuing trend towards further growth. | |
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Recommended link: www.alpinasport.ch | |
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