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| BRAND DETAILS | |
| Polar | |
| Improving the quality of life one heartbeat at a time Polar Electro, founded in 1977, is the leading brand and the true partner in improving health and well-being through the understanding of human physiology, performance and environment and providing measuring devices for this combination. Moreover, Polar Electro is the world's leading manufacturer of sports instruments and heart rate monitoring, registering and evaluation equipment. | |
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| Polar products can be used in all athletic training, Outdoor Sports,
Fitness, Running, Cycling, Weight Management and Rehabilitation.
Wireless heart rate monitoring method, a Polar innovation, was at first
used for optimizing the quality and efficiency of athletic training.
Combining physiological data with information about environment and
performance lead Polar to achieve ability to provide a wide range of
products which give specialized information about different kind of
activities.
Polar Electro concentrates on the development, production and
marketing of sport instruments and heart rate monitoring equipment.
Headquartered near Oulu in Finland, Polar Electro operates
internationally in over 80 countries. The company has approximately
1600 employees internationally and net sales of 161,2 MEUR (year 2004).
The main markets for Polar heart rate monitors are in Europe and
North-America. | |
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| Why use a heart rate monitor?
By monitoring heart rate, the simple observation that the harder we exercise, the faster our heart beats is put to good use. Professional athletes and amateurs alike have for decades been relying on the information provided by their heart rate monitor for the following reasons:
1. A heart rate monitor is like a rev counter, giving a precise measurement of exercise intensity.
2. Training at your own ideal pace is made possible with a heart rate monitor.
3. Direct measurement of heart rate during exercise is the most accurate way to gauge performance.
4. Progress can be monitored and measured, increasing motivation.
5. It maximizes the benefits of exercise in a limited amount of time.
6. It introduces objective observation. Are you on the right track? Are you improving?
7. It is a tool for regulating frequency and intensity of workouts.
8. Because of the immediate feedback it provides, heart rate monitoring is an ideal training partner.
How does it work?
When you start training, your heart rate increases rapidly in proportion to the intensity of the training. In Polar Heart Rate Monitors, the transmitter belt detects the electrocardiogram (ECG - the electric signal originating from your heart) and sends an electromagnetic signal to the Polar wrist receiver where heart rate information appears.
The heart moves blood from the lungs (where the blood picks up oxygen) to the muscles (which burn the oxygen as fuel) and back to the lungs again. The harder the training, the more fuel the muscles need and the harder the heart has to work to pump oxygen-rich blood to the muscles.
As you get fitter, your heart is able to pump more blood with every beat. As a result, your heart doesn’t have to beat as often to get the needed oxygen to your muscles, decreasing resting heart rate and exercise heart rate on all exertion levels. | |
Recommended link: www.polar.ch | |
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