In order to build great bicycle products you have to know what's happening at the sharp end of cycling. Working with teams and bicycle manufacturers does give us high visibility but importantly it gives us the opportunity to fine tune product and to sniff out new trends.
All of our products go through the same process: From ideas to early prototypes, project group management, design, extensive testing in the field and in the labs. Production or assembly with 100% of wheels finished by hand.
Recommended link: www.mavic.com